We have entered the age of AI a couple of years ago, and we are still climbing the innovation curve. It’s clear we haven’t hit the top of the curve yet we are still climbing.
I think everyone is getting confused with Google usage going down, thinking “Oh, Search is dying, that means SEO is dying.” Well, not really.
Search is dying, but SEO is changing.
I can see it from my logs and statistics an increasing number of AI bots are visiting my sites.
That means instead of real users directly visiting my site and content, user prompts are creating AI bot visits to my site and contents.
The type of traffic is changing, but the value of the websites and the value of the content are still there and still creating traffic.
Instead of users coming to our sites, they are staying in the origin interface and reading the data from the source list or the AI summary.
Of course, if they wish to visit, they can still click citations and visit our sites for more details instead of just reading the AI summary about their topic.
It is hard to predict what type of traffic will dominate AI or human. I think it will depend on the content type.
Some types of sites may get more AI traffic, and some of them more human traffic. Time will show those changes.
Content is STILL KING
It always has been and it still is. The platforms are shifting, the interfaces are evolving, and the way people access information is changing. But one thing remains the same what truly matters is the value you bring.
As long as you’re creating real value for people, there’s no need to panic. You don’t have to chase every new trend or stress over every dip in traffic. If your content helps, informs, entertains, or solves a problem, it’s doing its job.
Yes, your traditional user traffic might slow down. That part is real and it’s already happening. More and more, it’s not people directly visiting your site but AI bots picking up your content and delivering it through summaries or answers. But that doesn’t mean your work is wasted.
It means the delivery method is different. Not worse. Just different.
So don’t stop. Keep creating.
Keep creating value.
Keep building what matters to people.
Because in the end. Content is still king.